Ticket reminders – my thoughts

Are you a tad forgetful? Often get upstairs and forget what you went for? Lose things around the house or at work? Well you have my full sympathies… Normally I consider myself to be very organised. That is until this week, when I turned up at the theatre ready to see the show 3 days late!

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With theatre ticket costs rising, audience members can’t afford to forget shows.

Not only was I gutted because I had missed the show that I had booked 6 months prior but also had wasted a day out and the cost of the tickets. It was completely my own fault, I’d put it in the calendar wrong but that didn’t really ease the pain.

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It led me to thinking that more and more companies now are emailing reminders close to the date of the show. Sadlers Wells and the Marble Arch Theatre just to name a few, have recently sent emails reminding you of the show date, time and given travel information. This seems like such a good idea. I’m sure that I am not the only one to have missed a show because of a simple error (in fact I’m quite suprised it hasn’t happened before).

What are your thoughts? Should more theatres and ticket agents send reminder emails?

 

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