With theatre tickets already being very high why are some hidden costs, such as booking fees so expensive? We don’t pay to order online at most online shops so why should audience members be charged through the roof to book online? A recent visit to Hammersmith Apollo cost £7.00 in booking fees! This was on top of an already expensive theatre ticket. Surely these additional costs can be reduced? With many discount apps and websites offering no booking fee offers and free delivery why can’t the larger ticket websites and theatres not do the same?
The cost of delivery is also an additional cost. Many theatres allow you to print your own tickets to save costs or pick them up at the box office. However, even this is not always the case. Some websites even charge the same delivery fee for printing tickets at home. Something needs to be done to make theatre more accessible.
Theatre in the UK is fantastic. Something that everyone can enjoy. However the increased cost of tickets and fees are pricing a lot of people out. By the time you have added travel costs, food, programmes and other expenses a trip to the theatre can cost upwards of £100 per person. The cost of taking a family now means many children have never seen a full scale show.
Thankfully off-West End shows are a great low-budget option and this year some of the best shows have actually been on these smaller stages. With intimate settings and a fresh approach these shows often make for a fantastic alternative to the major West End shows. Unfortunately many people do not realise that these shows are on due to not being widely advertised.
Have you been charged a lot for booking fees? Fed up of being charged extra on top of already expensive tickets? What do you think theatres and ticket agencies can do about this issue? I’d love to hear from you.